Case Study: Gainsight scales LinkedIn Live video production with Socialive ProducerSuite

How Gainsight scaled video content creation during the pandemic

Gainsight, a customer service and product experience platform, needed a way to create high-quality LinkedIn Live video content at scale during the pandemic without increasing costs or requiring heavy technical expertise. To support its pivot away from in-person events, the marketing team turned to Socialive’s ProducerSuite to simplify and speed up video production.

Using Socialive, Gainsight launched two episodic live video series — “HumanFirst CEO” and “Gamechanger VIP Live” — with remote capture, real-time production, and branded graphics. The results included 4x monthly output, 40% more views, and improved positive customer sentiment, while also helping Gainsight engage its LinkedIn audience more consistently and effectively.

Gainsight

Zoë Lefeuvre

Sr. Dir., Solutions & Content Marketing