Case Study: Freshworks generates 515+ leads and becomes Social Selling champions with Sociabble

How Freshworks’ Salesforce Became Social Selling Champions

Freshworks, the CRM unicorn founded in India in 2010 and now with ~2,000 employees and headquarters in San Mateo, wanted to turn its enthusiastic salesforce into visible online thought leaders as it expanded into new European markets. The challenge was to channel sales expertise into consistent, engaging social content and equip sellers with a scalable Social Selling program that matched the company’s simple, user-first philosophy.

Freshworks selected Sociabble for its ease of use, curated content channels, one‑click mobile sharing, targeting, gamification and deep analytics, supported by Tricycle coaching and an APAC CSM team for rapid onboarding. The six‑week launch drove quick adoption and delivered tangible impact: more than 515 leads in the first four months and a Social Selling Index increase from 72.8 to 73.2 within three months.

Freshworks

Neetha Edwin

Regional Marketing Lead