Case Study: Pendo achieves lower cost per lead with Socedo

Pendo Finds Low Cost Per Lead with Socedo

Pendo is a SaaS platform that captures in‑app customer behavior to help product teams optimize and personalize their apps. As it prepared to launch a beta, Pendo needed a simple, scalable way to engage its target audience on social media, drive demo sign‑ups, and funnel prospects to its homepage and free trial.

Pendo partnered with Socedo to run keyword‑based social searches and automated outreach that directed prospects to a tweet linking to Pendo’s homepage. By framing the demo as a chance to try a new product and give feedback, Pendo generated public testimonials and contact leads, achieving a lower cost per lead than Google AdWords and creating a reliable, ongoing source of engaged sign‑ups.

Pendo

Eric Boduch

Co-Founder