Case Study: Lenovo achieves increased engagement, event attendance and thought leadership with Socedo

Lenovo Uses Socedo to Promote Products, Events and Thought Leadership

Lenovo, a global leader in consumer and enterprise technology with more than 50,000 employees and $46B+ in sales, needed a reliable way to use social media to drive leads and ROI across key verticals (Government, Healthcare, Education, Large Enterprise) and reach IT decision-makers like CIOs and CTOs. Alena Van Dalen, social marketing lead for Lenovo North America Commercial, ran multiple multi-element campaigns (organic posts, paid ads, landing pages, interactive content) and sought a more dependable social prospecting tool after their previous solution proved unreliable.

Lenovo adopted Socedo to complement its organic and paid social efforts, using targeted Twitter DMs and campaigns to promote product contests, drive attendance to Lenovo Tech World, and deliver thought‑leadership resources to IT buyers. The effort generated a huge spike in engagement—prompting strong video reactions, direct sales and partnership inquiries, busy social community management, and improved prospecting that supported Lenovo’s social KPIs.

Lenovo

Alena Van Dalen

Social Marketing Lead