Case Study: Silver Grill Cafe achieves a 66% ROI and higher menu-item sales with Snowfly gamification incentives

Silver Grill Cafe boosts targeted menu sales 23.5% with Snowfly

The Silver Grill Cafe, a long-established restaurant in Fort Collins, faced the challenge of sustainably increasing sales of high-margin items like fresh-squeezed orange juice and cinnamon rolls through its wait staff. Previous incentive promotions had failed to maintain improvements beyond a short period. The cafe partnered with Snowfly to implement a gamification-based employee incentive program to engage its staff and drive lasting sales growth.

Snowfly's solution provided a web-based platform where employees earned game tokens for selling targeted items, which they used to play online games to win points redeemable for cash on a Visa debit card. This gamified approach resulted in a 19.6% increase in orange juice sales and a 23.5% increase in cinnamon roll sales. The program achieved a 66.2% ROI, significantly improved employee morale and retention, and sustained its positive impact on performance.

Silver Grill Cafe