Case Study: Swiggy achieves 11K+ new orders each month and a 49% year‑over‑year lift in first orders with Snapchat

Swiggy’s growth scaled with 11K+ new orders each month

Swiggy, India’s largest online food ordering and delivery platform, aimed to drive as many new app-first orders as possible while keeping customer acquisition costs low. Facing rapid expansion across 500+ cities, the brand targeted high-value, frequent users—especially Gen Z in dense urban areas—over a campaign running from June 2018 to December 2019.

Swiggy ran “always on” programmatic performance campaigns on Snapchat using Snap Ads and Story placements, plus lookalike and predefined audience targeting to reach likely converters. The campaign delivered strong results: a minimum of 11K+ new orders each month, an 18% increase in first orders from June–December 2019, and a 49% year-over-year increase versus the same period in 2018, while improving acquisition quality and efficiency.

Swiggy

Sudeep Bansal

AVP Digital and Retention Marketing