Case Study: Samsung achieves +9pp awareness, +8pp product awareness and +7pp action intent for the Galaxy Note20 with Snapchat

Samsung Successfully Launches Their Galaxy Note20 Using a Multi-Format Video Approach on Snapchat

Samsung partnered with Snapchat to build awareness and excitement for the launch of the Galaxy Note20, aiming to reach consumers with a compelling, mobile-first creative approach. The challenge was to drive broad awareness, specific product understanding, and intent to act at launch time.

They ran a multi-format video campaign across Snapchat’s video-first platform to showcase the Galaxy Note20 and drive traffic to samsung.com. The campaign delivered strong funnel lifts: +9 percentage points in overall awareness, +8 points in product awareness, and +7 points in action intent.

Samsung