Case Study: Sephora achieves 2.39X ROI, a +15pp ad-awareness lift and 5% of Ramadan sales with Snapchat's gamified AR Lens

Gamified Augmented Reality Lens delivers massive ROI for Sephora

Sephora faced fierce competition for consumer attention during Ramadan, when beauty brands flood the market with ads and offers. To stand out and drive consideration, Sephora partnered with Snapchat to create a gamified Augmented Reality (AR) lens that engaged users in a novel, interactive way.

Using Snapchat’s Reach & Frequency Lens, Sephora rotated weekly product ranges and rewarded players with a voucher code at the end of the game redeemable on the website. Over four weeks the campaign delivered a +15 percentage-point lift in ad awareness, a 2.39× ROI, and drove 5% of Sephora’s total website transactions during Ramadan.

Sephora