Case Study: AEP Energy boosts enrollments and search visibility with SMITH

AEP Energy boosts click-to-enroll conversions 37% with SMITH

The customer, AEP Energy, faced challenges from managing a complex digital marketing program with multiple agencies, leading to a lack of cohesive execution and an inefficient online enrollment process that hurt performance. They enlisted SMITH to support their entire marketing funnel and business goals.

SMITH implemented a full-funnel digital marketing plan, which included a redesigned website with a seamless enrollment process and optimized tracking. This solution drove a 37% increase in click-to-enroll conversions year-over-year, a 99% reduction in reporting discrepancies, and a 95% increase in unbranded searches.

AEP Energy