Case Study: National Utilities Providing Company achieves significant time and cost savings with SmartSurvey Online Forms

Saving Money and Time with SmartSurvey Online Forms

National Utilities Providing Company needed a reliable, easy-to-use way to collect and manage applications and other organisational data — from apprenticeship applications to competition entries, employee engagement surveys, event registrations and stakeholder feedback. To solve this, they adopted SmartSurvey’s Online Forms to standardise data capture, accept file uploads and automate communications.

SmartSurvey implemented Online Forms across the business, with marketing managing the account and training staff, enabling automated email responses, Excel exports and integrated lead routing. The solution helped recruit over 178 apprentices for nine depots in the south of England and 103 in Scotland with a 97% retention rate, eliminated paper processes, increased data accuracy, saved over £7,500 and improved processing and follow-up — outcomes the customer attributes directly to SmartSurvey.