Case Study: Great Yarmouth and Waveney Clinical Commissioning Group achieves scalable, GDPR-compliant public engagement with SmartSurvey

Providing the public with multiple opportunities to feedback and shape future decisions

Great Yarmouth and Waveney Clinical Commissioning Group (locally branded as HealthEast) needed a secure, data‑protection‑compliant way to gather wide‑ranging public and internal feedback to inform service decisions. To run large public consultations and offer multiple response channels, they adopted SmartSurvey’s online survey software.

Using SmartSurvey, the CCG ran surveys to more than 236,000 stakeholders, embedding questionnaires on their site and distributing them via social media, email and post; SmartSurvey’s logic and anonymity features also enabled personalised 360° feedback and confidential internal consultations. SmartSurvey provided NHS‑aligned security, responsive support and helped reduce paper processes, delivering measurable reach, improved engagement and a significant return on investment.

Great Yarmouth and Waveney Clinical Commissioning Group