Case Study: Dubai International Film Festival achieves major cost savings and real-time insights with SmartSurvey

Providing access to immediately available raw data, to view patterns and draw conclusions more easily

Dubai International Film Festival needed a more cost-effective, specialist approach to its annual audience and stakeholder surveys after external providers proved expensive and their analysis often missed the mark. The festival brought its survey work in-house using SmartSurvey’s online survey platform, citing ease of use, advanced features and not‑for‑profit/educational pricing as deciding factors.

Using SmartSurvey, the festival gained real‑time tracking, customizable reports and immediate access to raw data, which improved operational alignment and made it easier to spot patterns and draw conclusions. The move boosted efficiency (no waiting on third parties), produced outputs better suited to their business model, and delivered substantial budget savings—tens of thousands of dollars annually.

Dubai International Film Festival