Case Study: Mercedes-Benz Ireland increases survey response rates with SmartSurvey

Mercedes-Benz Ireland increases survey response rates with SmartSurvey

Mercedes-Benz Ireland was experiencing low response rates and administrative complications with its previous telephone-based customer survey system. Dealerships also reported frequent queries about the accuracy of recorded responses. To address this, they turned to SmartSurvey for an online survey solution.

SmartSurvey implemented a custom system that granted individual dealerships user rights while providing Mercedes-Benz Ireland's offices with full administrative control. This allowed the central office to handle survey distribution on behalf of dealers and monitor results in real time. The result was a significant increase in response rates, as customers preferred the non-intrusive, flexible online format, and the previous accuracy queries ceased entirely.

Mercedes-Benz Ireland