Case Study: Anthony Nolan gathers secure, real-time donor feedback and strengthens fundraising with SmartSurvey

How the UK’s blood cancer charity use SmartSurvey to gather feedback from donors and support fund raising efforts

Anthony Nolan, the UK blood cancer charity established in 1974 that matches donors to patients and maintains more than 620,000 registered potential donors, needed a way to gather timely feedback from donors, hospitals, staff and fundraisers while protecting sensitive personal data. They required a survey provider that guaranteed UK-based data storage and compliance with the Data Protection Act, and wanted to replace slow, manual collection methods with an efficient, secure digital solution — so they selected SmartSurvey.

SmartSurvey delivered a master account with sub-user access, a multi-user online and mobile survey platform, UK-hosted data storage and granular permission controls, allowing Anthony Nolan to run large-volume, real-time surveys across the organisation while safeguarding sensitive information. The result is faster, more accurate data capture and analysis, easier internal rollout and support, quicker responses to issues identified by feedback, and the ability to engage and survey their broad audience (including the charity’s 620,000+ potential donors) securely — all enabled by SmartSurvey.

Anthony Nolan

Louise Nazir

Operations Business Manager