Case Study: Henley Women's Regatta proves £300k+ economic impact and improves event feedback with SmartSurvey

Henley Women's Regatta used SmartSurvey to get feedback from competitors, spectators, and other stakeholders so they could grow and improve their event

Henley Women's Regatta, the world’s largest all‑female rowing event, faced the challenge of collecting detailed feedback from 1,800 competitors and thousands of spectators while operating on a tight volunteer-run budget. To support local grant applications, inform facilities planning, and identify areas for improvement, Henley Women’s Regatta turned to SmartSurvey’s Not‑for‑profit online survey solution to replace costly paper surveys or paid consultancies.

Using SmartSurvey, the regatta deployed online surveys to athletes, coaches, volunteers, suppliers and virtual viewers, producing statistical evidence to support sponsors and grant bids and to guide facility decisions. Results showed the event generates in excess of £300,000 in economic benefit to Henley, revealed growing virtual audiences, and confirmed strong demand for live filming and site improvements — outcomes that helped the organising committee make cost‑effective, data‑driven decisions.

Henley Women's Regatta

Phillip

Henley Women's Regatta