Case Study: East Riding of Yorkshire Council improves consultation efficiency and data transparency with SmartSurvey

East Riding of Yorkshire Council boosts consultation efficiency with SmartSurvey

East Riding of Yorkshire Council's Business Intelligence Team needed to modernize its public consultation and engagement processes. The challenge was balancing high-quality, unbiased survey design with tight deadlines and strict GDPR compliance, all while managing a growing workload across diverse departments with manual and insecure tools like spreadsheets. To address this, they turned to the SmartSurvey platform.

SmartSurvey provided a centralized, flexible platform with advanced design tools like carry-forward responses and real-time dashboards. This solution streamlined the council's workflows, enhanced data security, and improved respondent engagement. The results included time savings, higher quality insights, and greater transparency in stakeholder reporting, particularly for high-profile consultations like devolution, ultimately allowing the team to act as a more efficient and neutral hub for data-driven decision-making.

East Riding of Yorkshire Council