Case Study: Anthony Nolan improves donor feedback and fundraising support with SmartSurvey

Anthony Nolan manages feedback for 620,000 donors with SmartSurvey

Anthony Nolan, a UK blood cancer charity, faced the challenge of needing to securely and efficiently gather feedback from donors, hospitals, staff, and fundraisers. They required a survey solution compliant with UK data protection laws to handle sensitive information and build stakeholder trust, while moving away from manual data collection methods. They turned to SmartSurvey for its online survey software.

SmartSurvey provided a secure, UK-based platform with multi-user accounts, allowing different teams to share resources while controlling data access. This enabled the charity to quickly collect mobile-friendly feedback from key audiences. The solution allowed Anthony Nolan to review donor feedback in real time, securely manage data per their internal policy, and support fundraising efforts. SmartSurvey's ease of use ensured colleagues across the organization could effectively run surveys, significantly speeding up data capture and analysis compared to previous manual processes.

Anthony Nolan