Case Study: a leading UK cooperative achieves secure, scalable member engagement with SmartSurvey

a leading UK cooperative powers 95% of 1M+ member interactions with SmartSurvey

A leading UK cooperative, owned by its over one million members, faced the challenge of scaling its member participation across hundreds of initiatives. After a data breach with another provider, finding a secure platform to protect member information was non-negotiable. They needed a way to move beyond generic interactions and create personalized engagement experiences to maintain trust. The cooperative turned to SmartSurvey to address these challenges.

SmartSurvey provided a secure, scalable platform that integrated with Salesforce for real-time data analysis. It enabled personalized member journeys using features like skip logic and was used for quizzes and event bookings beyond traditional surveys. As a result, SmartSurvey powered 95% of the cooperative's over one million annual member interactions. This led to increased participation rates, automated manual processes, and reinforced member trust through a secure, compliant platform.