Case Study: talabat achieves 15% lower CPA with Smartly.io

Talabat lowers CPA by 15% with Smartly.io

talabat, a leading food and grocery delivery app in the Middle East and North Africa, faced the challenge of manually producing a high volume of relevant ad creatives for its Google Ads campaigns across eight markets and multiple languages. This process was operationally straining and created bottlenecks, making it difficult to scale efficient customer acquisition. To overcome this, talabat partnered with vendor Smartly.io and its AI-powered advertising platform to automate creative production.

Smartly.io implemented a feed-based automation solution for talabat's Google App Campaigns and Performance Max campaigns. This involved using Automation Feeds and AI-enhanced Creative Templates to dynamically generate thousands of localized and relevant ad variations. As a result, Smartly.io helped talabat reduce its creative production time by 90% and lower its cost-per-acquisition by 15%, all while scaling to over 1,000 creative variations and transforming its automated processes into a scalable growth engine.

Talabat