Case Study: Yext achieves more effective Japanese localization and global expansion with Smartling

Yext reduces Japanese edits by 87% with Smartling

Yext, a company that helps businesses improve their search experience, faced challenges with its initial launch in Japan. Its directly translated website content failed to resonate with the local market and did not align with Japanese cultural context. To address this, Yext partnered with the vendor Smartling.

By working with Smartling, Yext moved beyond simple translation to ensure its brand messaging was accurately adapted for Japan. The solution involved close collaboration between Yext's internal teams and Smartling's translators. The results were significant, with Yext greatly increasing its translation volume and expanding into new languages. The correction rate for Japanese content dropped to just 0.17%, accompanied by an 87% reduction in words requiring edits.

Yext