Case Study: Wilson Sporting Goods Co. achieves 57% faster translation with Smartling

Wilson Sporting Goods Co boosts translation speed 57% with Smartling

Wilson Sporting Goods Co, a global sporting goods company with a legacy dating back to 1913, faced the challenge of connecting with customers in over 100 countries. With only a two-person localization team and a complex business process, they needed to build a scalable translation and localization strategy from scratch to make their products more accessible and improve their international presence. They partnered with the vendor Smartling to address this.

Smartling implemented its cloud-based translation management system and Global Delivery Network (GDN) to streamline Wilson's process. This solution provided seamless translated web pages, reduced project management through automation, and enabled quick implementation. As a result, Wilson achieved a 57% increase in translation speed, allowing the brand to reach global audiences with high-quality content much faster and in a more scalable way.

Wilson Sporting Goods Co