Case Study: Wilson Sporting Goods Company achieves 57% faster translations with Smartling

Wilson Creating a Translation Process from Scratch

Wilson Sporting Goods Co., founded in 1913, is a leading global maker of ball-sports equipment with customers in over 100 countries. When the company decided to grow eCommerce outside North America, it had no translation strategy, a complex existing eCommerce workflow and a localization team of two, so it needed a way to scale multilingual content without disrupting daily operations.

Wilson implemented Smartling’s cloud-based translation management (website, product content and web proxy) and used its Global Delivery Network, automation and custom workflows to streamline processes and onboard translators quickly. The result was reduced project management overhead, faster, more transparent translation throughput and a 57% increase in translation velocity, positioning Wilson to expand further into EMEA and APAC.

Wilson Sporting Goods Company