Case Study: Vitamix achieves faster global website localization with Smartling

Vitamix sells out new product in 24 hours with Smartling

Vitamix, a leading blender manufacturer operating in 130 countries, faced a challenge in scaling its manual translation process for over 11 languages. This inefficient method of passing Word documents back and forth inhibited the company's growth and made it difficult to maintain brand consistency. To overcome this, Vitamix partnered with the translation vendor Smartling.

Smartling implemented its Global Delivery Network to deliver localized websites, significantly reducing Vitamix's internal engineering and design burden. Using Smartling's glossaries and translation memory, Vitamix maintained its brand tone and messaging across all languages and platforms. This collaboration yielded a measurable result, helping Vitamix sell out of its new product in just 24 hours.

Vitamix