Case Study: Therabody reduces translation costs by 60% with Smartling AI-powered translation

Therabody reduces translation costs by 60% with Smartling

Therabody, a wellness technology company, faced challenges with a sluggish and costly translation process that was holding back its global strategy. They partnered with the translation vendor Smartling to explore AI-powered solutions to boost efficiency and scale their localization efforts.

Smartling implemented a strategic "crawl, walk, run" approach, beginning with AI-powered human translation for low-risk technical content like user manuals. This was supported by language quality assurance (LQA) to maintain quality. The solution resulted in a 60% reduction in translation costs and a 99.7% on-time delivery rate for Smartling's customer, Therabody.

Therabody