Case Study: SurveyMonkey achieves rapid global expansion — launches 10 languages in 6 months with Smartling

SurveyMonkey - Customer Case Study

SurveyMonkey, a widely used online survey platform, needed to serve a growing global audience—nearly one-third of its subscribers preferred non-English languages—but faced the typical long timelines and heavy engineering costs of internationalizing a complex web application. The company wanted to launch almost a dozen languages much faster than the usual 12–18 months without diverting major developer resources or creating a financial drain.

Using Smartling’s cloud-based translation management and Global Delivery Network, SurveyMonkey captured dynamic web app content (including JavaScript) without file handoffs, used in‑context professional translation, and delivered translations automatically. The result: the first language launched in six weeks, 10 additional languages in six months, minimal developer involvement, automatic detection of new content for translation, and a scalable pay-as-you-go model whose increased traffic and sign-ups quickly offset costs—enabling rapid, ongoing product updates and a localized experience for global users.

SurveyMonkey

Minna King

VP of Internationalization