Case Study: NiceLabel achieves rapid global product launches and 90% developer-time savings with Smartling

Streamlining Translation Enables Global Product Launches

NiceLabel, a developer of barcode and RFID labeling software serving customers and resellers worldwide, needed native‑language content to drive global growth but was hampered by a small marketing team and a manual, costly translation process. Creating and updating three translated sites required duplicating English content and heavy developer effort, preventing coordinated global product launches, leaving translated sites poorly optimized for search, and making new language rollouts prohibitively expensive.

NiceLabel implemented Smartling’s cloud‑based translation management and Global Delivery Network, automating workflows while using professional human translators. The change cut developer time on translations by more than 90%, reduced deployment from months to days so product launches could be global and timely, improved SEO and site traffic by 45%, and made eight fully translated sites cost‑comparable to the prior three.

NiceLabel

Fedja Hvastija

Digital Sales and Marketing Manager