Case Study: Rover achieves multilingual growth and on-brand localization with Smartling

Rover boosts translated content 400% with Smartling

Rover, an online marketplace for pet care services, needed to efficiently expand its business from the US and Canada into eight new European markets. Their challenge was to localize a large volume of diverse content—including their app, website, and marketing materials—while rigorously maintaining their brand voice and ensuring the content was easily discoverable in each new region. To achieve this scalability, Rover partnered with the translation management software and language services provider, Smartling.

By implementing Smartling's solutions, Rover established automated translation workflows, eliminating manual processes and speeding up time to market. They utilized in-house language experts for quality control and conducted detailed SEO localization to ensure cultural relevance. As a result, Rover experienced a more than 400% increase in translated content with a very low 1.06% revision rate. Today, Smartling has helped Rover serve over two million pet owners across ten countries in eight different languages.

Rover