Case Study: Rhapsody International achieves faster, cost-efficient global localization across 34 markets with Smartling

Rhapsody Takes Control of Its Multilingual Content, Saving Time and Money Even as It Provides Customized Experiences in 34 Markets

Rhapsody, the streaming service that dates back to the early days of digital music and offers 40 million songs, needed to localize content across 34 countries and 14 languages. Its existing process was manual—string files sent by email—and incurred repeated project management fees, creating slow, confusing workflows that hindered timely, country-specific experiences.

Rhapsody adopted Smartling’s Translation Management System to centralize editors, translators and reviewers, leverage translation memory, integrate with tools like GitHub, and automate manual tasks. The result was faster, scalable localization with eliminated per-project PM fees, better control over translation assets, and the ability to deliver customized experiences across markets while preparing to expand into more languages and regions.

Rhapsody International

Jim Santanella

Director of Program Management