Case Study: Pinterest reduces translation turnaround time with Smartling

Pinterest reduces translation turnaround from 2 days to under 8 hours with Smartling

Pinterest faced the challenge of managing a consistent global brand experience while rapidly expanding into international markets. They needed to localize content for 31 languages efficiently, a complex process that involved coordinating across multiple platforms like mobile and web. To tackle this, Pinterest turned to the vendor Smartling and its translation management system.

By implementing Smartling's solution, Pinterest automated and streamlined its localization workflow. This systematized their various platforms into a single, unified process. The results were significant: Smartling helped Pinterest reduce its translation turnaround time from two days to under eight hours, enabling faster market entry and helping to establish strong positions in local markets worldwide.

Pinterest