Case Study: Pinterest achieves sub-8-hour translation time-to-market and scalable 31-language localization with Smartling

Pinterest - Customer Case Study

Pinterest is a visual discovery platform serving 100 million “Pinners” and needed to deliver a consistent, high-quality experience across languages and locations. The company sought a scalable, API-driven translation solution that would speed up workflows, reduce engineer overhead, and support simultaneous releases in 31 languages — sometimes on timelines of just a few hours.

Pinterest implemented Smartling’s Translation Management System, integrating it with Drupal to unify web, mobile, and static content into one process, enable in-context linguistic QA, and automate routine localization tasks. The result: engineers were freed from daily translation work, translation time-to-market fell from 48 hours to under eight, and Pinterest gained a scalable, higher-quality localization workflow to support international growth.

Pinterest

Silvia Oviedo-López

Localization & International Operations