Case Study: MeetMe achieves faster global expansion and streamlined localization with Smartling

Meetme - Customer Case Study

MeetMe, a social network with millions of users and 2.8 billion monthly page views, wanted to expand beyond its U.S. leadership in “meet new people” by localizing its website and mobile apps. The company faced a complex technical stack (heavy JavaScript, secure headers, CDNs, IP whitelists/blacklists, and multiple dev environments), a slow manual extraction-and-reintegration translation workflow, and the risk of code freezes and release delays during localization.

By adopting Smartling’s cloud-based translation management platform and Global Delivery Network, MeetMe automated content capture, professional translation, and rapid global delivery without hosting separate translation sites. Smartling’s separate testing, staging, and production environments — plus developer sandboxes with real-time pseudo translations and cultural asset swapping — eliminated release delays, reduced integration pain, and enabled MeetMe to reach new markets faster, more accurately, and more cost-effectively while letting developers focus on core features.

Meetme

Gavin Roy

CTO