Case Study: Lucidchart achieves 200% Latin America growth and 125,000 localized users with Smartling

Mapping Out Growth With Localization

Lucidchart, a visual productivity platform founded in 2010, needed to expand its rapidly growing user base into international markets while preserving a consistent user experience. Their challenge was to treat every language as a first‑class citizen and to match localization with their fast, agile release cycles so non‑English users saw the same polished product as English users.

They implemented Smartling’s end‑to‑end localization platform—APIs and connectors (Drupal, Zendesk, Marketo), Files API, and Language Services—to translate 150+ marketing pages, the product UI and help center across web and mobile. The outcome: 200% year‑over‑year growth in Latin America, 125,000 localized product users in four months, a 75% reduction in developer localization effort, and faster turnarounds (from two days to under ten minutes) via adaptive machine translation followed by human refinement.

Lucidchart

Mitchell Cox

International Program Manager