Case Study: Mailgun by Sinch achieves higher localization ROI with Smartling

Mailgun and Mailjet by Sinch Boosting localization ROI with Smartling

Mailgun, part of Sinch’s email portfolio, faced a manual and hard-to-scale localization process as demand grew beyond content teams to include product, marketing, and legal needs for Mailgun by Sinch. The company needed a more efficient way to localize its developer-focused email product while improving ROI, and it turned to Smartling.

Smartling helped Mailgun and Mailjet by Sinch streamline localization by integrating with Contentful, Zendesk, and Figma, reducing manual work and project management. The result was over 2,500 manual hours saved and more than $180K saved in one year, while also improving time to market, translation quality, website visits, and conversion rates.

Mailgun