Case Study: Lyft scales app content into eight new languages with Smartling

Lyft Scaling content for eight new languages

Lyft, the ridesharing and micromobility company, wanted to expand beyond English to reach more users and quickly saw translation demand surge as it added Spanish and planned for more languages. The team needed a way to handle a growing volume of content requests without having to significantly expand staff, and it turned to Smartling for help.

Smartling implemented its platform with a pre-built Contentful integration, automating workflows across Lyft’s content types and reducing manual effort. As a result, Lyft was able to scale app content into eight new languages, increase translated content by 3,219%, and deploy new content 43% faster without hiring additional team members.

Lyft

Zak Haitkin

Localization Program Manager