Case Study: InterContinental Hotels Group (IHG) achieves agile translation and faster multilingual launches with Smartling

Leading Global Hotel Operator Has Another First-Mover Advantage Agile Translation

InterContinental Hotels Group (IHG), a leading global hotel company with more than 5,000 properties and a history of first-mover innovations, faced a growing localization problem: traditional translation processes couldn’t keep pace with agile development across web, mobile and CMS channels. Needing to publish content in over a dozen languages, IHG risked weeks- or months-long delays and was diverting developers to maintain local-language content instead of improving the guest experience.

IHG deployed Smartling’s Translation Management System to decouple translation from software development, integrating with content sources like Adobe Experience Manager and automating workflows to enable global collaboration and visibility. The result: developer involvement in translation dropped to nearly zero, multilingual launches accelerated enterprise-wide, and IHG gained a competitive edge in markets such as Greater China while continuing to add languages, content and channels.

IHG

Chad Westfall

Vice President