Case Study: Kionix achieves rapid global expansion and improved SEO with Smartling

Kionix - Customer Case Study

Kionix, a global leader in silicon‑micromachined MEMS inertial sensors for consumer, automotive, health and industrial products, needed to better serve core markets in Japan, Korea, China and Taiwan. Their corporate site was English‑only and highly technical, so the company faced a tight two‑month deadline to deploy Japanese, Korean, Traditional and Simplified Chinese sites while ensuring easy translation workflows, scalable processes, and high technical translation quality.

Using Smartling’s cloud translation management platform and Global Delivery Network, Kionix automated content extraction and replacement, selected a top translation agency and used in‑market teams for final review, and launched four localized sites in under two months without extra hires. The localized sites delivered high‑quality technical content, drove significant increases in page views, time on site and conversions, and improved search engine visibility—enabling faster, more accurate and cost‑effective market expansion.

Kionix

Ed Brachocki

Director, Marketing