Case Study: IHG Achieves Faster, Scalable Website Localization with Smartling

IHG launches localized websites 2x faster with Smartling

IHG Hotels & Resorts wanted to expand into new global markets but needed to control the costs associated with translating and localizing its website content. The challenge was to add languages without seeing per-language expenses increase linearly, which required a more efficient approach than traditional manual processes.

The company implemented Smartling's Global Delivery Network to automate translation and integrate it with existing content workflows. This solution leveraged translation memory to reuse previously approved translations, preventing the need to translate repeat content from scratch. Using Smartling allowed IHG to add new markets efficiently by building on work already done, significantly accelerating their time to launch for new localized websites.

IHG