Case Study: IHG cuts new-language launch time with Smartling

IHG cuts new language launch time from 6–8 months to about a month with Smartling

IHG, a global hospitality company with over 5,600 hotels across more than 100 countries, faced significant challenges in its global expansion. Its localization process was fragmented and slow, taking six to eight months to launch in a new language, which created operational complexity and high costs. To overcome this, IHG partnered with the translation and localization platform Smartling to centralize and streamline its efforts.

By implementing Smartling's solution, IHG dramatically improved its localization workflow. The company reduced the time to launch a new language to about one month, centralized translation management across 20 languages, and translated over 600 million words. This transformation saved IHG millions in costs and turned its localization program from a bottleneck into a scalable, predictable system that supports its international business strategy.

IHG