Case Study: Vitamix achieves faster, consistent global localization with Smartling

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Vitamix, a global blending company operating in 130 countries, needed a more scalable way to translate recipe, marketing, and product content while keeping information consistent and on-brand across languages. Its old process was highly manual, relying on Word documents exchanged with translators, and the company turned to Smartling for a better solution.

Smartling’s Global Delivery Network helped Vitamix deliver localized websites for target markets without building separate website infrastructure, reducing engineering and design workload. Smartling’s glossaries and translation memory also supported a consistent brand voice across languages and channels, helping Vitamix maintain quality at scale.

Vitamix

Maximilian Loeffler

Marketing Specialist