Case Study: Therabody achieves 60% lower translation costs and faster global content scaling with Smartling

How Therabody scaled its global content while reducing translation costs by 60%

Therabody, the wellness brand behind products like Theragun, needed a better way to manage rapidly growing translation demands across packaging, educational content, marketing, and websites. Its existing process relied on multiple language service providers and manual workflows, which created inconsistent quality, slow turnaround times, higher costs, and difficulty meeting deadlines.

With Smartling’s translation management system, translation memory, machine translation, and AI-Powered Human Translation, Therabody centralized localization, automated manual tasks, and improved consistency while keeping urgent projects moving. Smartling helped Therabody cut translation costs by 60%, speed time to market, and maintain consistent brand messaging across touchpoints, including previously untranslated content.

Therabody

Dominic Yeo

Senior Program Manager, Localization