Case Study: Secret Escapes achieves 25% faster translations with Smartling

How Secret Escapes scaled localization with 25% faster translations

Secret Escapes, a luxury travel platform serving millions of users across 80+ countries, needed a more scalable and cost-efficient way to handle growing multilingual content while preserving its brand voice. The company’s decentralized, manual translation process was slow and difficult to scale, especially as demand for timely promotions and content updates increased.

Secret Escapes partnered with Smartling, using its translation management system and machine translation to centralize workflows and automate repetitive tasks. Smartling helped train MT engines for key languages and improved content flow with AI tools, enabling a human-in-the-loop process. The result was a 25% reduction in average hotel deal translation time across all languages, an additional 15% improvement in top-performing languages like Italian and Dutch, and support for a 20% increase in marketing campaigns without raising freelancing costs.

Secret Escapes

Caroline Latini

Editorial Manager, IT & BENE & Localisation Lead