Case Study: Rover achieves 400% more translated content with Smartling

How Rover localizes content while staying on brand

Rover, the online marketplace for pet sitters and dog walkers, needed to expand from the US and Canada into eight additional European regions while keeping its brand voice consistent, automating localization workflows, and making content searchable. To support this internationalization effort, Rover used Smartling TMS from Smartling.

With Smartling, Rover increased the volume of translated content by more than 400% and now serves over two million pet parents in eight languages across 10 countries. The Smartling solution helped Rover localize at scale while staying on brand and supporting its global growth.

Rover

Jordanna Ber

Head of Localization