Case Study: One of the Largest US-based International Airlines achieves 90% faster time-to-market and 18% lower translation costs with Smartling

How one of the largest US-based international airlines manages content in more than a dozen languages across Europe and Asia

One of the largest US-based international airlines faced a tight go-live deadline while merging with another carrier and re-templatizing its CMS. With internal IT tied up, vast amounts of web and marketing content in many languages, and a slow, costly traditional agency translation model, the airline needed a faster, cheaper way to localize consistent, high-quality content across Europe and Asia.

The airline selected Smartling’s translation management platform and services to automate workflows, leverage translation memory and in-context translation, and reduce manual extraction and delivery tasks. The change cut monthly translation costs by 18%, improved time-to-market by 90%, enabled management of more than a dozen languages, and is projected to save over $1 million across three years while handling more than one million words annually.