Case Study: Gemini achieves faster, cost-effective crypto localization with Smartling

How Gemini navigates cryptic crypto terminology

Gemini, the cryptocurrency exchange and custodian serving users in more than 60 countries, needed a better way to localize its content as it expanded into new markets. Because crypto terminology can be highly niche and sometimes should remain untranslated, Gemini struggled with slow human translation workflows, launch delays, and rising localization costs.

Smartling implemented its AI-Powered Human Translation (AIHT) solution, along with integrations for Contentful and GitHub, to speed up translation while preserving quality and cultural nuance. With Smartling, Gemini shortened turnaround times from two days to one day for typical work, and today 99% of its content is translated with AIHT, helping reduce costs and enabling more content to be localized faster.

Gemini

Gerda Naeter

Marketing Associate