Case Study: Dashlane (leading global password manager) achieves 4x active-user growth and streamlined global localization with Smartling (translation management platform)

How Dashlane reshaped its translation strategy, found a global following, and won a 4x spike in active users

Dashlane, a leading global password manager, needed to scale its product and marketing for an expanding international audience without sacrificing the concise, user-friendly tone that defines the brand. Relying on bilingual staff and a cumbersome content management workflow strained developers, slowed product updates, and produced uneven translations from outside vendors, making it difficult to maintain quality and add new languages.

Dashlane adopted Smartling’s translation management platform to provide visual context, standardize delivery across languages, and decouple localization from engineering work. The new workflow sped up and improved translations, freed teams to focus on core tasks, and helped drive rapid international growth—contributing to a 4x increase in active users in 2016.

Dashlane

Manon Berdu

Localization Manager