Case Study: Cognizant builds trust and wins mindshare in new markets with Smartling

How Cognizant used Smartling and Adobe to build trust and win mindshare in new markets

Cognizant, a global IT consulting firm, faced a challenge unifying a growing number of regional web properties and delivering timely, consistent multilingual content. Revitalized U.S. digital experiences hadn’t translated abroad, branding and workflow inconsistencies plus highly manual translation processes (taking years to launch translated sites) left regional teams unable to engage local audiences effectively.

Cognizant centralized content with Adobe Experience Manager and layered Smartling for automated, flexible translations, plus a shared homepage template to enforce brand consistency. The new workflow dramatically sped up translation turnaround, accommodated local preferences, and gave regional teams the confidence to build trust and win mindshare in new markets across multiple content types.

Cognizant

Keith Hensel

Global Digital Experience Lead