Case Study: ClassPass achieves 70% translation efficiency gains with Smartling

How ClassPass is Redefining Localization & Expanding User Research

ClassPass, the membership-based fitness and wellness app and website, needed a faster way to localize content across marketing, legal, product, and customer experience as its lean team spent too much time on execution. Smartling helped ClassPass with localization tools and connectors to streamline the workflow and free up time for strategy.

With Smartling’s connectors for Figma, Zendesk, GitHub, Contentful, and HubSpot, plus Visual Context, ClassPass cut its translation process from nine steps to five and reduced turnaround from three and a half hours to one. Smartling delivered a 70% efficiency gain, saved over 1,000 hours, and enabled the team to focus more on localization strategy and user experience.

ClassPass