Case Study: Canva achieves global growth through localized content with Smartling

How Canva Reached 30 Million Non-English Speaking Users

Canva, the online design and publishing platform launched in Australia, needed to scale globally while making sure its product and content felt natural in local markets. With more than 60 million monthly active users and over 130 languages supported, Canva’s challenge was to localize early and effectively without slowing product development or losing brand consistency.

Canva used Smartling to support a hyper-localization strategy that let local teams adapt content and experiences by market, backed by automation, data, and a shared style guide. The result was strong global growth: Canva now serves over 60 million monthly active users, with half non-English speakers, and has reached 30 million non-English speaking users through localized content, while keeping localization from blocking development.

Canva

Michael Levot

Localization Product Lead