Case Study: Canary achieves rapid global launches and native localized experiences with Smartling

How Canary delivers a superior home security experience around the world

Canary is a fast-moving home security startup that proved its global potential early—pre-selling 10,000 devices to backers in 78 countries within a month—and now retails in 15 countries while serving customers in more than 145. To preserve the product’s simple, trust-building user experience during international expansion, the team needed native translations for everything from app interfaces and marketing to legal and support portals, delivered quickly and without pulling engineers off core product work.

Smartling provided a fast, integrated localization workflow—onboarding Canary quickly and enabling full French and German launches in weeks—using visual context and translation memory to reduce errors and costs while keeping brand voice consistent. The solution minimized developer involvement, maintained Canary’s 2–4 week release cadence, supported retail launches across 15 countries in 15 months, and helped accelerate ongoing international growth.

Canary

Carmen Magar

Director of International