Case Study: AdRoll cuts translation time from 93 to 35 hours and saves 40% on costs with Smartling

How AdRoll cut their translating time by more than half

AdRoll is a fast-growing digital advertising platform serving over 37,000 customers that wanted to expand rapidly into international markets. Their challenge was scaling translations across marketing, product, and support content without a dedicated localization team, avoiding U.S.-centric idioms, and deploying global content quickly across multiple countries and languages.

AdRoll implemented Smartling’s cloud-based translation management system, Global Delivery Network, and Platinum Support to automate localization with minimal developer effort and use analytics to remove workflow bottlenecks. The result: launch of their site in seven languages within weeks, a reduction in translation time from 93 to 35 hours, roughly 40% translation cost savings over four years, and Smartling handling day-to-day localization so AdRoll staff can focus on core marketing and product work.

AdRoll

Gavin Flood

Senior Director of Marketing, EMEA & APAC